Search Engine Optimization
It is interesting to note that the word "search engine optimization" come into use probably in the year 1997. It is a 丁丑Ding Chou year. The Ding fire which represents websites is exposed on the top of the stem for all to see. The Chou Ox contains the Xin and Gui which represent emotion, need and want. It is at this point, site owners begin to recognize the value of having their sites highly ranked and visible in search engine results. Then is this the SEO Pillar we are looking for? Probably not, but it does contain some of the elements that fill the SEO criteria.
In Wikipedia, Search Engine Optimization (SEO) is defined as a process of improving the volume and traffic to a website from search engines. It is commonly known that the earlier a site appear in the search results list, the more visitors it will receive from the search engine. SEO may aim for different kinds of search as well, like image search, local search, and industry-specific vertical search engines.
SEO is an Internet Marketing Strategy that considers how search engines work and what people search for. Hence, with this knowledge the SEO consultants will strategize or make changes to the HTML source code of a site so that the site has an advantage to appear earlier in the search result list. It is considered a form of ranking manipulation which is within the webmaster's control.
In process the explaining, I have highlighted some of the key features of the SEO services.
SEO main selling point is to give a site visibility, high ranking and in turn attract more traffic to the site. Those who employ a SEO consultant "need and want" their site to be seen to attract more traffic flow to their websites. 辛Xin Metal carries this kind of quality. As such, I consider that the Heavenly Stem on the Pillar for SEO as Xin Metal when the sites owners employed the SEO consultant, they are looking and hoping to get the Xin Metal natures for their sites.
The ground work for making a SEO services successful as well as how an SEO work will be on the branches. As you already seen, certain key words stand out when describing the process of SEO like marketing strategy, strategize, making changes and ranking manipulation. These look more like 乙Yi Wood natures. Under the classical text Yi Wood also represents of writing, scholarly and academic persuade which can also represent the wide range of materials and information that are in the World Wide Web.
In process, I find this two 甲子Jia Zi most easily apply to the SEO services:
However the SEO ranking manipulation is done in a hidden and subtle manner by making changes to HTML code of the sites, therefore I opts Xin Wei as the Jia Zi for SEO services as the Yi Wood is hidden and not visible in the Wei Goat branch. The Mao on the branch is much too obvious. The Ding fire with 己Ji earth also represents the websites that contain thousand of stuff to be discovered every time you surf the net.
How about search engines then?
In Wikipedia, web search engines are a tool to search information on the World Wide Web. The results are presented in a list commonly called hits. The search can be in the form of web pages, images, information and other types of files.
Web and Internet related industry or fields are of fire element. Where the website is more on distribution of information, hence Ding Fire in nature, the Internet and also the Search Engines which are highly visible with free information for all who surf the net, therefore it advocates more of the Bing fire quality. Hence, I consider the Heavenly Stem for Search Engine as 丙Bing Fire.
To be able to classify Search Engine into one of the 60 Jia Zi, we need to know some of the background information. A search engine works in this order; web crawling, indexing and searching.
In the Wikipedia, its has been describe that Search Engine works by storing information about many web pages it retrieve from the World Wide Web itself. These pages are retrieved by a Web crawler, sometimes also known as a spider which is an automated Web browser which follows every link it sees.
Out of the six Jia Zi with Bing Heavenly Stem, only the Chen Dragon and Xu Dog which have storing ability. The Chen Dragon stores the 癸Gui water while the Xu Dog stores Ding Fire. Earlier on I mentioned that the websites are more Ding fire in nature. The Xu Dog does stores the Ding fire element. But wait! If you look at the highlighted text again on Search Engines, it says that it stores information about the web pages and not the web pages itself. Thus, it has more Gui Water with Yi Wood qualities. They both represent ideas, information and thoughts in writing, academic and research. When water meets wood especially the Gui meeting Yi, it is like thoughts and ideas become a reality, a solid objective and an identity. These very much explain the activities like innovation and expansion that has taken place in the internet.
Yi wood with twines expanding all over, crawling on top of the trees to get more sunlight, crawling all over the soil and to its root reaching deep underground for water and nutrition. It is like the web crawler or spider that follow every links it sees and indexing it.
Hence in this process, I find the Bing Chen Jia Zi is more applicable to the Search Engine businesses.
Another technique employed by SEO is Spamdexing. It uses methods such as link farms and keyword stuffing. This type of technique degrades both the relevance of a search results and the user-experience of search engines. It is known and classified as the black hat SEO.
When you put the Jia Zi of SEO and the Search Engines together…
Do you notice that Bing and Xin is combo that forms water? The Wei and Chen is Rob Wealth Star to each other. Wikipedia describe that the SEO and Search Engine have a potential adversarial relationship. Early search engines that rely too much of factors like keywords density, they suffered from abuses and ranking manipulation of unscrupulous webmasters who employed Black Hat SEO technique. The success and popularity of a search engine is depended by its ability to produce the most relevant results to any given search, and allowing false results will turn off users to alternative sources.
Bing and Xin combo also shows that the two trying to work together. However, I think their working together is only at superficial level since the combo is only on the Stem. According to Wikipedia, some search engines are frequent sponsor and guests at SEOs' conferences, chats, and seminars. Some major search engines also provide information and guidelines to help with site optimization. For example, Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website provides data Google guidelines and practices as guidance to webmasters. While Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.
Looking back at history…
On October 2002, SearchKing filed suit against Google claiming that Google prevention of spamdexing was a breach on contractual agreement. October 2002 is a 庚戌Geng Xu month and 壬午Ren Wu year Pillar. The Wu Horse trying to combine with Wei Goat of SEO Pillar and the Xu Dog on month branch clashes with Chen Dragon. Xu Dog clashes into Chen Dragon releases water thus deeming the fire element. The case was dismissed on 27 May 2003. In such a case, the site owner who employed SEO or the SEO Company itself will have hardly a chance for victory. Similar cases also happened in year 2006 where those sites owner loose out to giant Search Engines Company like Google.
In 2005, AIRWeb, Adversarial Information Retrieval on the Web was created to discuss and minimize the damaging effects of aggressive web content providers. It is 乙酉Yi You year. The Chen Dragon of the Search Engines Pillar combine with You Rooster to form metal, in this case AIRWeb, to control the activities of Yi Wood (which are expose on the stem of Annual Pillar).
In 2006, 丙戌Bing Xu year, google penalized and removed some of the giant companies' websites who used aggressive SEO services like BMW Germany, Ricoh Germany and PPC Agency BigMouthMedia. All three companies apologized and fixed their offending web pages. Since then they have been restored to Google's list again.
In the same year, KinderStart filed a lawsuit against Google over search engine ranking. KinderStart's website was removed by Google's index prior to the lawsuit and its traffic dropped by 70%. You will have noticed that the Xu Dog clashes of Annual Branch clashes with the Chen Dragon of the Search Engine Pillar again in 2006. The Bing Fire on the stem of Annual Pillar represent giant companies' website. Again Xu Dog clashes into Chen Dragon releases the water element that dimmed the fire element. Again Google come out unscathed in this lawsuit. On 16 March 2007, the case is dismissed and KinderStart is required to pay partial of Google's legal expenses.
Interesting to notes…
Xu Dog and Chen Dragon are both earth elements. In olden days, it represents land, property and space. A clash of the both animal signs usually indicates movement or fighting over land or property. Looking at the Google's cases above isn't the issues about fighting over virtual space or property.
